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Six Flags: The Funsultant
Last year, Six Flags merged with Cedar Fair Amusement Park Company to create the largest national regional amusement park company – Six Flags Entertainment Corporation. Now, with the start of the key spring/summer outdoor season, Six Flags is launching its first national brand campaign since the merger. Titled “We're Serious About Fun,” the campaign is designed to drive park visits along with sales of the park’s Daily Tickets and Season Passes. The new brand campaign launches this month and will run regionally throughout the spring/summer season. Created by TMA, Six Flags’ creative agency partner, the full-throttle effort includes TV, digital, out of home, social media, and email, among other elements. It introduces a new platform, theme line and spokes-specialist Advertising will run in select markets where parks are located and will appear in programs such as the NBA Playoffs, “American Idol” finale, NFL Draft and assorted other high profile and prime time programming.
Client: Six Flags Entertainment Corporation Related |
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