For theme parks, Halloween represents one of the busiest times of the year. And no park operator takes Halloween thrills and chills to a higher level than Six Flags Entertainment … read moreCorporation. This year, Six Flags is upping its Halloween game by releasing its first-ever short film called “Tick. Tick. Tick.” The five-minute horror film, created and produced by the company’s new creative agency, TMA, will run digitally on YouTube and the social media channels for five parks (Kings Island, Kings Dominion, Dorney Park, Valleyfair and Canada’s Wonderland). The new film features a malevolent clown terrorizing four housemates and builds on the participating parks’ seasonal “Fear is Waiting” message. Only this time, that message carries more urgency: “Don’t keep fear waiting.” The goal is to drive purchases of its Gold season pass. The film will be supported by teasers in :06 and :15 lengths. Work will run through the end of October.
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