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Virgin | Made By Dyslexia: DyslexicU

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Dyslexia is seen as a disability. But in fact, the world and the workplace need Dyslexic Thinking more than ever. As AI continues to become increasingly central in every industry, a global report released by Made by Dyslexia and the world’s largest recruiter, Randstadt, has revealed that skills such as creativity, problem-solving and communication are now the most sought-after in every job, across every sector, around the world. These are the same skills that are inherent to dyslexics. And skills anyone can learn at DyslexicU.

Housed on Open University, DyslexicU is a ‘new school of thought’ where anyone can learn the world’s most valuable skill – Dyslexic Thinking. The university has also partnered with TikTok to create a world-first educational hub that uses the platform’s innovative Symphony feature to seamlessly translate the university content into 12 languages - with a combined audience of more than 3.82 billion.

Sir Richard’s disruptive ‘Anti-Commencement Speech’ film was played at the launch event to press and ambassadors, and was created by Collider by director duo VERSUS.
Credits Other credits

Agency: DDB Group Melbourne

GM of Mango Melbourne: Alex Lefley

Studio Manager: Aaron Wickers

Head of Production: Sonia McLaverty

Head of Social and Content: Sam Snowden

Social Content Creative: Charlotte Funnell

Creative Technologist: Andy Rovenko

General Manager: Khia Croy

Account Director: Oliver Corcoran

Account Manager: Sam Simpson

Account Manager: Mango: Ruby Loosli

CEO: Mike Napolitano



Agency: adam&eveDDB, NY

Executive Creative Director: Cheryl Horsfall

Associate CD / Art Director: Maggie Garcia



Associate CD / Art Director: Javier Toledo

Managing Director: James Rowe

Chief Executive Officer: Caroline Winterton

Senior Project Manager: Ross Kessler

Account Director: Nicole Tobias

Video Content Creator: Dillon Smith

Head of Social: Scott Barrett



Company: Virgin

Global Communications Director: Tamara Pickett

Content and Communications Director: Greg Rose

Internal Communications Director: Lea Hawkins-Gaboc

Head of Communications and Content: Tania Steere

Senior Marketing and Communications Manager: Ben Murphy

Communications Manager, UK and ROW: Ellie Ball

Communications Manager, US and Australia: Angela Palmer

Content and Social Producer: Harry Kinnaird



Company: Made by Dyslexia

Founder & CEO: Kate Griggs

Director of Partnerships & Philanthropy: Lucy Squance

Senior Copywriter & Strategist: Shirley Short

Senior Events and Marketing Project Manager: Isabelle Higham

Strategic Executive Assistant & Project Manager: Rachel Carter



Production

DoP: Grégoire Lière

Managing Director: Rachael Ford-Davies

Executive Producer: Tom Slater

Directors: VERSUS (Tanya Babic & Jason Sukadana)

Cinematographer: Grégoire Lière

Production Designer: Karla Milat

Costume Designer: Elle Hioe

Make Up Artist: Chrisato Chris Arai

Casting: Daisy Hicks

Post production: Collider Studio

Creative Director/Co-Founder: Andrew Van Der Westhuyzen

Head of 3D: Dave Sujono

Head of Studio: Hoss Ghonouie

Post Producer: Lara Allen

Editor: Sean McDermott

Colourist: Alina Bermingham

Music and Sound Post: Sonar Music

Composer: Jono Ma

Executive Producer: Sophie Haydon



Company: TikTok

Creative Agency Partners: Nick O’Donnell, Smaran Jworchan

Client Solutions Managers: Kevin O’Neill, Rohan Gupta

Head of Brand & Creative Consultancy: Anthony Dever

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