ProdCo has released a new director’s cut of Instagram Teen Accounts, a campaign for Meta directed by Lana Senaoui in collaboration with agency Johannes Leonardo. The work introduces Instagram Teen Accounts - a new tool designed to help parents support their teens' safety online, in a way that respects the evolving dynamics of their relationship. At every stage of life, parents rely on different tools to look out for their kids: a hand to hold, a helmet, a ride home, a curfew. Instagram Teen Accounts becomes one more tool for this moment in time - for the digital world teens navigate daily. At its core, the work is a celebration of the modern parent-teen dynamic: protective but evolving, close but complex - and rooted in care.
