Lucozade Alert is launching a special edition of its Mango Peachade Zero Sugar drink in collaboration with boxing legend Anthony Joshua. The launch campaign has been led by Lucozade’… read mores UK social media agency We Are Social Sport, the sports division of global socially-led creative agency We Are Social. The work reimagines the boxing ring as the everyday office, showing how workers can channel their inner champion when energy levels dip. The hero video juxtaposes Joshua’s renowned ring walk with an office worker’s battle against the afternoon slump. As Joshua prepares to enter the ring, the scene switches to the office worker taking their first sip of the Anthony Joshua Edition of Lucozade Alert. The lights go down and the drink powers them through, transforming an ordinary workday into a moment of peak performance.
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