As the FIFA Club World Cup 2025 kicks off across the US this month, Michelob ULTRA - the tournament’s official beer sponsor - as debuted a brand-new TV commercial titled 'Superior Hotel.' Starring global brand ambassador and football icon Lionel Messi, the spot revives the charm of ULTRA’s popular Super Bowl ad 'Superior Beach,' with a fresh twist. This latest TVC from Wieden+Kennedy and SMUGGLER follows Lionel as he uses his superior skills to navigate around obstacles to secure an ULTRA, because everyone knows friendly competition is more enjoyable when there’s Michelob ULTRA on the line.
