Michelob Ultra: Run Back the Miracle

​Michelob ULTRA, the American beer brand, kicked off its support for Team USA with 'Run Back the Miracle' – an immersive throwback event that will use high-definition holograms, full-surface ice projection, archival items and never-before-seen footage to recreate key moments from the 'Miracle on Ice' game at the Lake Placid 1980 Olympic Winter Games. On Thursday, January 15, Michelob ULTRA is inviting fans to the site where it all happened, the Herb Brooks Arena in Lake Placid, to 'Run Back the Miracle.' Fans in attendance will have a chance to experience the enduring spirit of American competition and the way sports can rally a nation. The fan event will also include appearances from original members of the 1980 US Olympic Men's Ice Hockey Team and other key figures.