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Outdoor
TV2 Mission: Impossible III: Gum BillboardThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Mission Impossible 3 was coming to Blockbuster Tuesdays on TV2. So Saatchi & Saatchi New Zealand decided to take 'mission impossible' literally and give themselves impossible missions to promote it.
Mission: 8:00 Stick up billboard on Symonds street with chewing gum. Mission log: 5 metre ladder only reached to bottom of billboard so they had to scale the back of it, curing any residual fear of heights.
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