Outdoor ad: TV2 Mission: Impossible III: Gum Billboard

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Mission Impossible 3 was coming to Blockbuster Tuesdays on TV2. So Saatchi & Saatchi New Zealand decided to take 'mission impossible' literally and give themselves impossible missions to promote it.
Mission: 8:00 Stick up billboard on Symonds street with chewing gum.
Mission log: 5 metre ladder only reached to bottom of billboard so they had to scale the back of it, curing any residual fear of heights.