Volkswagen: The Parents

Volkswagen of America, Inc. debuted a new national creative campaign that supports the launch of the all-new 2025 Tiguan. Aimed at challenging assumptions and flipping the script on who gets to enjoy the finer things in life, the campaign centres around the tagline: 'Now anybody can drive like Somebody.' At the heart of the campaign are three witty spots starring acclaimed actor and comedian Timothy Simons, known for his roles in popular shows such as Nobody Wants This and Veep. The campaign was created by Johannes Leonardo, Volkswagen’s creative agency of record known for its human-centred, culturally resonant approach to storytelling. Timothy’s dry humour and everyman charm lend themselves to the 2025 Tiguan’s fresh point of view: everyone deserves good design, great performance, and accessible luxury.