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eToro: eToro Is Everywhere
“eToro is Everywhere” is a global campaign created entirely using AI—specifically, Veo3—by eToro’s in-house creative team, with production by Secret Level. Launched across European TV and YouTube in 15 languages, it stands as one of the first large-scale brand campaigns fully produced with Veo3.
At the heart of the film is a universal human insight: once something becomes personally relevant, you start noticing it everywhere. Psychologists call it the Baader-Meinhof effect—suddenly seeing baby bumps, army uniforms, or your new car all around you. The same shift happens with investing. Once you begin, you realize how many others around you are already doing it. With over 40 million users worldwide, eToro is one of the most active investment platforms out there. This campaign brings that realization to life—showing that investing isn’t a niche activity, it’s all around you. You just hadn’t noticed it yet.
VP Marketing: Yannay Politi Related |
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