Whānau Ora: The Māori Roll Call

The Māori Roll Call 📜

The Māori Roll Call invites Māori, the indigenous population of New Zealand, to raise their hands — and their voices — to shape a better future for generations to come. Featuring the legendary activist Tāme Iti, the campaign aims to inspire enrolments on the Māori electoral roll, and vote, by turning a civic duty into a powerful cultural statement.

Will you answer the call?

See the full campaign here, https://motionsickness.co.nz/work/themaorirollcall/ , including Tāme Iti’s 30-minute Roll Call — New Zealand’s longest-ever ad.

The names, faces and hands featured in the campaign were shared with aroha and consent by voters on the Māori roll. Thank you to every person who gave their name to stand behind this kaupapa.