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Top 6: July 30th 2025
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Whānau Ora: The Maori Roll Call 60 Sec

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Top 6: July 30th 2025
The Maori Roll Call invites Māori, the indigenous population of New Zealand, to raise their hands - and their voices - to shape a better future for generations to come. Featuring the legendary activist Tame Iti, the campaign aims to inspire enrolments on the Maori electoral roll, and vote, by turning a civic duty into a powerful cultural statement.

Will you answer the call?

See the full campaign here, https://motionsickness.co.nz/work/themaorirollcall/ , including Tame Iti's 30-minute Roll Call - New Zealand's longest-ever ad, which can also be accessed at the URL link below.

The names, faces and hands featured in the campaign were shared with aroha and consent by voters on the Maori roll. Thank you to every person who gave their name to stand behind this kaupapa.
Credits Other credits

Head of Māori Culture: Kātene Durie-Doherty

Senior Media Planner: Shannon O’Connell

Digital Media Planner: Ella Liddell

Artworker: Sheridan Hampton

Offline Editor: Archie Porter (Supernormal)

Production Designer: Joseph Leary

Costume Designer: Dan Ahwa, Katie Melody Rogers

Make-up Artist: Megan Maxwell

Composers: Lachlan Anderson, Jerome Kavanagh

Colourist: Matic Prusnik

VFX Artist: Stu Bedford

Online Editor: Damian Golfinopoulos



Photography: Loupe

Photographer: Holly Sarah Burgess



Client – Whānau Ora

Director Data & Transformation: Alanna Harris

Director of Health Reforms: Lance Norman

Chief Data & Digital Officer: Brad Norman

Chief Operating Officer: Awerangi Tamihere MNZM

Regional Engagement Coordinator: Corey McAleese

Regional Engagement Coordinator: Melissa Waaka

Regional Engagement Coordinator: Moewaka Te Rangi

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