7-Eleven: Tongue-toos

​7-Eleven, Inc.'s annual birthday tradition is coming back in a bold and colourful way this Slurpee drink season. Tastebuds across the US are in for a treat on Friday, July 11 (7/11), when the world's largest convenience retailer celebrates its 98th birthday by offering a free small Slurpee drink at participating 7-Eleven, Speedway and Stripes locations accross the US. Slurpee has always been more than a drink — it's a badge of honour. This year, fans' taste buds will do the talking with the debut of 'Tongue-toos,' first-of-its-kind temporary tongue tattoos activated by Slurpee. Simply enjoy a Slurpee drink, apply the tattoo on the tongue, and wait for the big reveal. Inspired by the signature colour mark a Slurpee drink leaves behind on the tongue, tongue-toos are an homage to this colourful rite of passage every Slurpee drink connoisseur knows well. The tattoo features the brand's signature 'S' in four vibrant shade options: blue, green, red and purple.