TV ad: Volkswagen: Batteries Included

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Top 6: July 30th 2025

The next big brand moment for Volkswagen in Australia signals the beginning of their EV era.

Building on the “Let’s go for a drive” platform, this campaign leans into the joy of driving through the lens of three new electric vehicles: ID.4, ID.5 and the iconic ID. Buzz.

Driving an EV unlocks a unique sense of childlike wonder and play, and the new Volkswagen ID. Range offers that in spades… with batteries included.

So… when’s the last time you let your inner child drive?

Category Automotive
Client Volkswagen
Agency DDB Australia
Production FINCH
Country Australia
Uploaded 15 July, 2025

Credits

Director
Christopher Riggert
Chief Creative Officer
Matt Chandler
Creative Partner
Jenny Mak
Creative Director
Samuel Raftl
Creative Director
Tom Lawrence
Executive Producer
Rita Gagliardi
Executive Producer
Nick Simkins
Production Company Producer
Caroline David
Sound Studio
Sonar Music
Sound Design
Andy Stewart
Post production
THE EDITORS
Editor
Jack Hutchings
Managing Director
Corey Esse
Music Supervisor
Level Two Music
Colourist
Fergus Rotherham
Head of Production
Haylee Poppi
Integrated Producer
Laura Oleart

Other credits

DDB Sydney:

Michael Sinclair: Head of Brand Performance

Nick Russo: Managing Partner

James Llewelyn-Davies: Group Business Director

Jemma Western: Business Director

Britt Wilcock: Senior Business Manager

Volkswagen Australia:

Bianca Botma: Head of Marketing & Brand – Volkswagen Passenger Vehicles

Piergiorgio Minto: Director – Volkswagen Passenger Vehicles

Nathan Johnson: Director – Volkswagen Commercial Vehicles (former Passenger)

Volkswagen: Batteries Included

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Volkswagen: Batteries Included

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