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Top 6: July 23rd 2025
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DiDi: Yes, I DiDiTop 6: July 23rd 2025
In a time when it's easier than ever to say no to going out, DiDi has launched a bold new campaign via independent creative agency Sunday Gravy, designed to encourage Australians and Kiwis to say yes more, all thanks to DiDi's more affordable rides. At the heart of the 'Yes, I DiDi' campaign is Nudgy, a mischievous, flute-playing character who shows up right when you're about to call it a night.
Directed by acclaimed UK filmmaker Jim Hosking, the launch film is a surreal trip: a hazy and slightly unhinged memory of a night out, where a group of friends are lured from scene to scene by Nudgy and a string of DiDi rides. Hosking's absurdist visual style gives the film a tone that's both unsettling and unforgettable.
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