HOKA: Together We Fly Higher

​HOKA, one of the fastest-growing performance footwear and apparel brands in history, has introduced its 2025 global brand campaign, developed in partnership with its creative agency of record, Anomaly. The new brand campaign, 'Together We Fly Higher' celebrates the power of community. Through IYKYK moments, it represents the highs and lows of the journey of training and race day that only real runners would recognise. It tells the story of a runner's individual progress fuelled by the collective, whether propelled forward by the support of a coach, fellow runners or a family member. The new global campaign will stay true to HOKA’s core brand values as a human-first performance brand, reinforcing the brand’s commitment to inspiring, connection and bringing people together, while also motivating individuals to take bold leaps toward personal progress. A powerful anthem film set to the tune of Bob Dylan’s 'Shelter from the Storm' sits at the centre of the campaign and captures real and authentic moments between actual runners and their real-life run communities during pivotal points in their running journeys. Through bold and striking visuals, HOKA’s anthem film features individuals in raw and intimate settings, highlighting how the encouragement of others helps us push past our limits, explore new challenges, and experience greater freedom and connection through sport.