E.Leclerc: Family C

Australie, Levallois Perret produced this spot for client E.Leclerc.
Purchasing power is one of the main preocupations of media, policians and above all, the French. Therefore, helping consumers making it better seems more and more necessary.This explains the new E.Leclerc film, in which the brand reaffirms the use of such a comparison system in this context : quiestlemoinscher.com allows consumers to know which brand is the cheapest and by doing so, directly acting on individual purchasing power.
This film is built as a very didactic documentary showing everyday life of the C family.