E.Leclerc: Mrs J

Australie, Levallois Perret produced this spot for client E.Leclerc As the inventor of the drugstore concept in France, E.Leclerc demands the right to sell medicine that is no longer payed back, at E.Leclerc price. This is a new battle that needs a lot of pedagogy. The challenge was to be creative : transmit a whole new reasoning, explain a context to as many people as possible.
What fun and educational register use, so as to make an almost technical speech more interesting and accessible ?