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Heinz: Lost In Love Tennis
Iconic brand Heinz has served up a new omni-channel campaign centred on the insight that its irresistible taste can lose people in the moment, triggered by the food-induced dopamine that keeps Heinz fans coming back for more. Built to drive the Heinz taste experience and celebrate key consumption occasions, the new creative was inspired by the intense pleasure and emotional connection people have with great tasting food – from the suspense of a first bite at a festival, to the Heinz-drenched hot dog at the heart of the brand’s new TV spot.
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