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Web Film/Experiential
EPIC The Irish Emigration Museum: This Is Not Us
The Public House, EPIC The Irish Emigration Museum, and Peter Coonan call out Hollywood with powerful statement about stereotypes. As long as Hollywood has been making movies, they’ve been telling the same story about the Irish. We're almost always a joke or a punchline, and four weeks ago, when a new film trailer hit cinemas and socials, along with poster promo and bus ads, it sparked outrage online. The trailer that left viewers commenting 'Can’t write, I got sick in my mouth', featured acclaimed Irish actor Peter Coonan as Paddy, the embodiment of every tired Hollywood trope imaginable: a flat cap, shamrocks, a tweed jacket, and a whiskey glass clasped in a bloody-knuckled hand. Luckily, this movie wasn’t quite what it seemed… It wasn’t a real trailer, and it wasn’t a real movie. It was the latest campaign for EPIC The Irish Emigration Museum, who are once again challenging the outdated stereotypes about Ireland, and making a point about Ireland’s true contribution to the world. EPIC has developed a powerful reputation for delivering a unique way to understand Ireland and the Irish. As a result, the brand has a history of taking on the negative, outdated tropes that hold the nation back. And this time, they’ve taken on Hollywood.
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