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Vattenfall: Wind Farmed
Iconic actor Samuel L. Jackson has partnered with leading European energy company Vattenfall to unveil Wind Farmed Seaweed Snacks and advocate for wind farming – in a way only he can. The Vattenfall campaign, developed by lead creative agency NORD DDB, aims to challenge negative perceptions about wind farms by showcasing their potential to support food production that can help regenerate the marine environment. Samuel L. Jackson is a cultural icon with a timeless appeal to audiences of all ages. But his contributions to society go far beyond his acting career. As an activist and philanthropist, he has long advocated for racial equality and social justice. Now, together with Vattenfall, he’s championing the benefits of offshore wind farms in an unexpected way. At some of Vattenfall’s offshore wind farms, these benefits extend beyond just producing fossil free electricity. Together with partners, Vattenfall is actively exploring how wind farms can also support food production and help regenerate the marine environment. The seaweed used to produce the Wind Farmed Seaweed Snacks —which Jackson is snacking on— is harvested at Vattenfall’s Danish wind farm Vesterhav Syd, as part of a project called WIN@sea. As someone who once studied marine biology, Samuel's passion for marine life has been reignited by this project and he’s excited to challenge people’s beliefs about wind farms. But it wasn’t just his love for the ocean that drew him to this initiative.
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