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Web Film
Vattenfall: CAKE Kalk Off Road, 15s
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Electric vehicles have boomed and are often viewed as completely sustainable, however even electric vehicles have emissions that are hidden in the production phase. Now, a truly fossil free vehicle is looking possible. The Swedish electric motorcycle manufacturer CAKE and the European energy company Vattenfall have been united in their purpose of a fossil free future, to face this challenge together. CAKE has a mission to reach a fossil free society and produces motorcycles that are fully electric and emissions free when used. Now, CAKE, together with expertise from Vattenfall, is aiming to make their popular off-road motorcycle Kalk OR truly fossil free by decreasing its carbon weight of 1,186 kg CO2e in the production phase to an absolute minimum by 2025. This means reinventing the wheel, the suspension, the saddle, and every other part of the bike. When CAKE and Vattenfall initiated a dialogue on how to best provide purpose by a collaboration, the Nordic full-service agency NORD DDB proposed to go beyond communication and set goals for making real impact based on a long-term campaign that follows the development of a truly fossil free motorcycle. The making of a vehicle involves many parts which makes it difficult to achieve complete freedom from fossil fuels in every line of the production chain. To demonstrate the challenge ahead NORD DDB has also created a digital campaign. The campaign aims to show the importance of going back to the production chain when creating truly sustainable solutions. In the campaign units we see a smoke-filled cube displaying CAKE’s electric dirt bike, with a volume corresponding to the bike’s current production emissions. The digital campaign is launched in Sweden, Finland, the Netherlands and Germany and consists of video and stills run in social media platforms Youtube, Instagram, Facebook, TikTok and Snapchat.
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