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Vattenfall: Helping Society Break Free From Fossil Fuels
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Emissions from fossil fuels are deeply embedded in every aspect of our daily lives. In a new campaign, created by Nord DDB, the Swedish energy company Vattenfall illustrates the pervasive grip of fossil fuels on our society through innovative visual techniques. Fossil fuels leave their mark on every facet of modern life, including unexpected areas we might not even think of, such as the music we stream and enjoy* and our most cherished memories we collect with our cameras and phones**. Even areas where we wouldn't expect fossil fuels to be present, such as electric cars, actually still depend on fossil fuels during production and manufacturing. The campaign highlights these examples, along with numerous other unexpected ones, to underscore how every aspect of society remains dependent on fossil fuels. The sense of entrapment is shown by using an intriguing technique: the scenes portray life proceeding at a normal pace while simultaneously showing certain individuals and objects trapped in a loop. In the complementary proof point films, Vattenfall highlights specific areas in which they are working to help various sectors of society break free from fossil fuels.
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