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Emissions from fossil fuels are deeply embedded in every aspect of our daily lives. In a new campaign, created by Nord DDB, the Swedish energy company Vattenfall illustrates the pervasive grip of fossil fuels on our society through innovative visual techniques. Fossil fuels leave their mark on every facet of modern life, including unexpected areas we might not even think of, such as the music we stream and enjoy* and our most cherished memories we collect with our cameras and phones**. Even areas where we wouldn't expect fossil fuels to be present, such as electric cars, actually still depend on fossil fuels during production and manufacturing. The campaign highlights these examples, along with numerous other unexpected ones, to underscore how every aspect of society remains dependent on fossil fuels. The sense of entrapment is shown by using an intriguing technique: the scenes portray life proceeding at a normal pace while simultaneously showing certain individuals and objects trapped in a loop. In the complementary proof point films, Vattenfall highlights specific areas in which they are working to help various sectors of society break free from fossil fuels.
Credits
Other credits
Client
Julia Klausch, Brand Campaign Manager
Paul Morel, Brand Campaign Manager
Andrine Nordby, Brand Activation Manager
Renée McFadyen, Brand Campaign Manager
Emeli Karlsson, Brand Country Lead Sweden & Finland
Yvette Riegen, Brand Country Lead Netherlands
Anne-Katrin Reinecke, Brand Country Lead Germany
Anneli Holm, Brand Media Manager
Carolina Pozzolini, Director Brand Communications
Ella Hollander-Jalil, Head of Brand a.i, Director Brand Media Group
Sven Bergvall, Brand Insights
Saga Andreasson, Brand Insights
Fredrik Berg, Brand Media
Mieke de Korte, Brand Media
Samra Afzal, Brand Media
Roland Merkel, Social Media
Emil Johansson, Social Media
Joost Tadema, Social Media
Agency
Jonathan Symington, Business Director
Roshanak Fatahian, Client Director
Susanne Ytterlid, Senior Client Manager
Tina Munck, Senior Client Manager
Lisa Nordvall, Client Manager
Owen Hughes, Strategy Director
Oskar Valdre, Head of Strategy
Mika Marton, Strategist
Susanne Johansson, PR Director
Sonja Böttcher, Senior Media Director
Aynur Isayeva, PR Strategist
Max Mohlin, Content Creative
Emanuel Jorild, Content Creative
Sara Dastory, Social Strategist
Cecilia af Petersens, Senior Design Director
Frida Everling, Senior Creative Designer
Calle Engberg, Client Manager Digital
Albin Wikander, Head of Craft X
Stefan Wikström, Producer
Jonas Enkvist, Design Director Digital
Amina Kesraoui, Senior Studio Copywriter
Emily Rider, Senior Studio Designer
Mattias Yngwe, Post Producer, House Agency
Markus Bergqvist, Online Artist, House Agency
Production
Production Manager: Natalie Isaac
Service Production: Division Film
Postproduction: Electric Theatre Company
Mattias Yngwe, CEO och Markus Bergqvist, Lead Compositor, House Agency. And in the shorter one maybe add House Agency as Post production as well
Sound Design: Red Pipe
Photography: Senay Berhe
Photography assistant: Magnus Andersen
Media agency: OMD
