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The campaign was teased in Vattenfall’s channels in October 2022 during shooting, and last week, Cara Delevingne hinted at it on her social media channels, sharing how industrial emissions can do wonders for the skin. With the face mist, Vattenfall aims to highlight the potential of fossil free hydrogen to power entire industries. The “Industrial Emissions Face Mist” uses waste water from the production of fossil free steel using fossil free hydrogen, a fuel that emits water instead of carbon dioxide when used. The emissions are so clean that they can be used in a refreshing face mist to put on your face, described as “systemic change in a 50ml bottle”.
Credits
Other credits
Client: Vattenfall
Paco Liebrand, Brand Director
Carolina Pozzolini, Brand Communication Director
Paul Morel, Brand Campaign Manager
Renée McFadyen, Brand Country Lead Netherlands
Andrine Nordby, Brand Activation Manager
Anne-Katrin Reinecke, Brand Country Lead Germany
Julia Klausch, Brand Manager
Åsa Rolke, Brand Country Lead Sweden
Sanna Wennerstrand, Brand Manager Nordic Positioning
Ella Hollander-Jalil, Brand Media Director
Annelie Holm, Brand Media Manager
Sven Bergvall, Brand Insight Manager
Joost Tadema, Social Media Manager
Fredrik Berg, Social Media Manager
Roland Merkel, Social Media Manager
Markus Friberg, VP Media Relations
Agency
Lead creative agency: NORD DDB
Client Service
Jennie Körnung, Senior Client Director
Pernilla Berg, Senior Client Director
Susanne Ytterlid, Senior Client Manager
Béatrice Geijer, Client Manager
Tobias Bergenwall, Creative Producer
Pernilla Lagerquist, Senior Account Manager Design
Albin Wikander, Technical Project Manager
Calle Engberg, Junior Digital Producer
Nils Ljunggren, Agency Producer
Strategy
Owen Hughes, Strategy Director
Linda Fredell, Strategist
Content & Community
Aynur Isayeva, PR Strategist
Frida Rosenqvist, PR Strategist
Amanda Brohman, Community Strategist
Emmy Björkman, Community Manager
Sara Dastory, Social Strategist
Felix Jörneman, Content Creative
Max Mohlin, Content Creative
Emanuel Jorild, Content Creative
Susanne Johansson, PR Director
Anders Hult, Senior PR Strategist
Sonja Böttcher, Senior Media Director
Jesper Andersson, Communications Planner
Design
Linnéa Lofjord, Creative Director ID
Elin Jansson, Senior Creative Designer
Martina Dahl, Senior Creative Designer
Fredrik Vallgren, Digital Director
Martin Andersson, Design Director
Tove Arvén, Senior Final Artist
Beau Roberts, 3D Artist
Emily Rider, Graphic Designer
Anna Lisspers, Print Buyer
Digital
Tobias Melén, Technical Director
Jonas Enkvist, Digital Designer
Jesper Lifvendahl, Digital Designer
Production company Project film
Production Company: Camp David
Director, Simon Gustafsson
DOP, Stellan Runge
Executive Producer, Rickard Edholm
Producer, John Ericson
Service Production, 24/7 Radioaktive Film
Retouch PR images (not CD), Alma Bengtsson, ALMA B
Still Photographer product, Emil Larsson, Studio Emil Larsson
Retouch, Jenny Larsson, Linjepunkt
Product producers
C/O Gerd
Media agencies
OMD (Sweden & Finland)
UM (Netherlands)
Havas (Germany)
Talent casting and procurement, R&CPMK London
Jan Taubert, Vice President
Abbi-May Lee, Account Manager
