 |
Outdoor
McDonald's: Marco
Jef Boes, represented by ILA Studio, has directed McDonald’s Belgium’s newest feel-good campaign: a nationwide salute to brand-new parents. Launched between Mother’s Day and Father’s Day, it celebrates those doing the hardest job of all. Because with a newborn, parenting will be hard. But dinner doesn’t have to be. Forget loyalty cards. Forget credit cards. This time, the only thing you need to get your meal? A birth card. McDonald’s invited new parents to settle the bill simply by showing proof of their little one’s arrival. A small, heartfelt thank you for the long days (and even longer nights).
Agency Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
