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Web Film/Experiential
Corona: 100 Years Poem
In 2025, Corona proudly celebrated its 100th anniversary — a remarkable milestone for the iconic brand that had long been synonymous with the beach and a lifestyle rooted in nature and relaxation. For a century, Corona has embodied the 'This is Living' spirit, inspiring people to disconnect from their daily routines and reconnect with nature and each other. As part of its Corona 100 platform, the brand is unveiling '100 Years of Living,' a new campaign and film that features real people — most near or beyond 100 years old — centred around a heartfelt poem dedicated to those who call nature home.
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