iPhone 16 Pro: No Frame Missed

In its latest campaign, Apple brings a deeply human lens to the power of accessibility. 'No Frame Missed' from TBWAMedia Arts Lab LATAM is a moving, docu-style showcase of how the iPhone 16 Pro’s Action Mode and built-in accessibility features are enabling people with Parkinson’s disease to reclaim their creative voice - one frame at a time. Directed by Renato Amoroso, the film captures the intimate stories of four individuals navigating life with Parkinson’s, showing how technology designed for everyone can be transformative for some.