'Reborn', the new campaign from Cute Press My Match, created via Wolf BKK and directed by top Thai director Wuthisak Anarnkaporn of Factory 01, challenges the long-standing beauty standard that foundation must match your skin tone. It believes that everyone deserves to enjoy makeup without judgment. simple yet powerful short film symbolizing rebirth, which doesn't mean leaving behind your old self, or rejecting who you are, but celebrating the many versions of yourself that makeup allows you to explore through shades you’ve never tried before, also a new form of self-love. The film closes with Cute Press's statement for the future of beauty: 'Your beauty. Your choice'. This marks only the beginning of the movement, so stay tuned for what's next.
