Pathida Akkarajindanon

Pathida began her career as a copywriter in 2010 and has worked at leading agencies such as TBWA Thailand, BBDO Bangkok, J. Walter Thompson Shanghai, The Leo Burnett Group Thailand. She is currently the Executive Creative Director at Wolf BKK.

With 14 years of experience, she has led creative work for brands like KFC, Central Department Stores, The Tourism Authority of Thailand, Bank of Ayudhaya, Mondelez International Thailand, Oriental Princess, and many more.

Her creative work has been widely recognized both locally and internationally. Her achievements include multiple Gold awards from Clio, the New York Festivals Advertising Awards, Epica Awards, Spikes Asia, and Adfest. She has also won medals at prestigious competitions such as Cannes Lions, D&AD, One Show, and MAD Stars. Most recently, she reached a new milestone by winning the Grand LIA in 2024.

Recognized for her leadership, she was named one of the top 100 leaders of the year by Creativepool Annual 2024.

Besides, she actively contributes to the industry as a juror, serving on panels for Cannes Lions, LIA, WINA, One Asia Awards, Adfest, and the Meta Reels Impact Awards. She has also been selected as a judge for the upcoming One Show 2025 and Gerety Awards 2025. Furthermore, she is dedicated to mentoring the next generation of creatives in Thailand through various workshops and industry programs.