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Levi's: The Jacket
Levi’s has launched a global Icons campaign featuring Grammy-nominated artist Shaboozey and Emmy-winning chef Matty Matheson. The campaign includes three short films directed by Glenn Kitson, showcasing Levi’s iconic 501 Original, Trucker Jacket, and Western Shirt. Created in-house, the films highlight the brand’s Western spirit with themes of resourcefulness, humor, and confidence.
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