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Samsung AI Home: SmartThings meets AI Home

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Samsung Electronics promotes its latest AI-enabled innovations and vision through a new global campaign, 'SmartThings meets AI Home'. Thanks to SmartThings, Samsung’s global connected living platform where you can connect and control smart home devices in one place, Samsung AI Home understands what you need and helps you with various tasks, often without you even knowing. The marriage between the two elements - coined as 'SmartThings meets AI Home' - serves as the central message throughout the entire campaign. Unlike smart homes, where users are asked to do a lot themselves, Samsung AI Home powered by SmartThings allows users to do less and spend more quality time. Home becomes more autonomous and adaptive, streamlining your everyday tasks effortlessly, such as turning on the robot vacuum, dishwasher, washing machine, TV, or switching off lights and closing the blinds.
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Account Director Euiyoung Kim

Account Manager Hyunsoo Ra

Account Manager Sohyun Jess An

Account Manager Eyoung Kwon

Account Manager Seohyeon Kim

Head of Planning Eldad Heilweil

Agency Producer Daniel Son

Media Manager Global Media Strategy Team

Project Manager Hyekyung Lee

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