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Web Film/Experiential
IKEA UK: Tidy Up Tune
The ‘Tidy Up Tune’ transforms mundane chores into an exciting adventure. Its catchy melody and playful lyrics guide children through tasks such as putting away clothes, sorting toys and packing away art supplies. The iconic chorus line: ‘So if you see something on the floor… Could you pop it in a drawer? Or anywhere at all except the floor,’ – will ring true to the majority of parents. This fun, accessible approach aims to instil a sense of responsibility and routine for families, helping to reduce morning stress for the one in two parents (54%) who feel their morning routine is stressful.
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