IKEA UK: One Room Paradise

IKEA has launched a new campaign in the UK and Ireland via agency Mother London, titled 'Make Small Spaces Big', which examines how space efficiency can improve your life at home. The work continues the brand's strategy to demonstrate an understanding of the everyday challenges that people face in their homes.

'Make Small Spaces Big' explores IKEA's space-saving and multifunctional furniture and product ranges, and highlights a wide range of smart solutions for everyday space problems. The campaign is inspired by the fact that Britons live in the smallest homes in Europe - 15% smaller than anywhere else on the continent.

The TV spot is edited from a full-length music video featuring a recording of the Aretha Franklin classic 'One Room Paradise'. The track is performed by soul singer Elayna Boynton, who recently found fame singing on the soundtrack for Quentin Tarantino's Django Unchained.