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Top 6: July 17th 2013
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Persil: For Whatever Life Throws

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Top 6: July 17th 2013
Persil has released its biggest campaign to date, celebrating the resiliency of UK kids. This spot, created by DLKW Lowe, is the agency's first since winning the global business. The brand continues to champion dirt, whilst battling Mums' cynicisms that one product alone can defeat grime.
Credits Other credits

Agency Producer: Trudy Waldron and Jeremy Muthana

Post-Production: The Mill

Audio Post-Production: Wave

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Persil: Dirt Is Good
Persil: Dirt Is Good
DLKW Lowe, London

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