Savanna Cider: South Ahh, We Outside!

Savanna cider and TBWAHuntLascaris have launched a sun-soaked campaign embracing the summertime: ‘South Ahh, We Outside!’. Directed by Darling Films South Africa’s Zee Ntuli, the playful film departs from the Savanna’s traditional bar setting, taking the convenient new 500ml can out for a spin in the great outdoors after a winter cooped up inside. “We outsiiiiide,” a group cheers – but in a witty twist, so does the rest of the food chain. Feasting their eyes on the friends, two mosquitos celebrate for the same reason, watched in turn by two salivating chameleons.