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American Family Insurance: Go Long 30

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Last year, American Family Insurance announced that it had partnered with Green Bay Packers quarterback Jordan Love to be its latest brand ambassador. And to support this partnership, Jordan appeared as part of the company’s ongoing “Life’s Better” campaign, which focuses on how people can feel secure in the knowledge that American Family Insurance inspires, protects and restores their dreams under their red roofline. In the new spot, we see Jordan unloading his belongings as he moves into a new home. He is greeted by a group of neighborhood kids who excitedly recognize the star quarterback and then proceed to engage in a game of pass and catch with the QB. An announcer says, “‘Life’s Better’ when you’re under our roof because it’s more than a new home – it’s a new journey. And when you feel protected, you can dream fearlessly.” The new spot, which was created by Elite Media, American Family Insurance’s agency partner, will begin airing this month and continue throughout the football season.
Other credits

Client: American Family Insurance

Creative Agency: Elite Media

Production Company: Biscuit - Director Ben Strebel

Editorial Company: Union Editorial - Editor Tim Thornton-Allan

Color/Post VFX: Framestore

Record & Mix: Sonic Union - Mixer/Sound Engineer Mike Marinelli

Music / Song: 'Eye Of The Tiger’, Performed by Survivor, Courtesy of Rude Music, Inc., Courtesy of Sony Music Publishing, LLC. Written by Frankie Sullivan and Jim Peterik, Courtesy of Sony Music Publishing, LLC and Warner Chappell Music, Inc.

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