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Hornbach: DIY OdysseyTop 6 this week
Hornbach's new campaign is "DIY Odyssey," an ode to perseverance and overcoming obstacles, released in August 2025 and featuring a 30-member choir and a film by Lope Serrano. The campaign, developed by HeimatTBWA Germany, will be visible across cinema, TV, social media, posters, and point-of-sale activations, with much of the stage design handcrafted by the brand's customers.
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