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Spark New Zealand: Split
Spark, in partnership with Colenso, has launched a new brand campaign, Split. Spark’s brand promise is brought to life through a surreal visual metaphor. A young woman’s car is torn apart, launching her into an unexpected journey powered by Spark’s network. The film, directed by Damien Shatford at The Sweetshop, captures the brand’s new positioning: It’s better with Spark.
The campaign launched on September 21st with a two-minute hero spot airing in cinema. It is supported by 90, 60, 30, and 15-second cutdowns, a suite of social assets, and executions across most media channels.
Data and Marketing Director: Matt Bain Related |
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