TV ad: Arby's: Loaded Italian

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Arby’s has teamed up with creative agency Tombras and Blinkink director Zach Tavel to launch a tongue-in-cheek campaign promoting its new limited-time Loaded Italian Sandwich.

The centerpiece film riffs on the late-night dating hotline genre, seducing viewers with lush, sensual imagery of glamorous Italians in lavish settings and the tantalising promise of “hot, juicy Loaded Italians in your area.” Those looking to connect are invited to text 929-ITALIAN, though the reveal is as savoury as it is surprising.

The campaign extends beyond the hero film with a pair of mock-newsreel shorts documenting people who took the ad’s promise literally–expecting romantic encounters, only to find themselves at Arby’s with a Loaded Italian Sandwich in hand.

Category Food
URL https://www.blinkink.co.uk/projects/arbys-loaded-italian
Agency Tombras
Production Blinkink
Country United Kingdom
Uploaded 23 September, 2025

Credits

Director
Zach Tavel
Chief Creative Officer
Avinash Baliga
Creative Director
Zach Tavel
Creative Director
Cody Ackors
Creative
Chris Brailey
Creative
Bryan Barnes
Executive Producer
Josef Byrne
Agency Producer
Caroline Deason
Producer
Alexander Handschuh
Producer
Drew Toresco (Local Producer)
Editor
Zach Tavel
Music
Cody Ackors
Head of Production
Alex Halley
Colourist
Studio RM - Myles Bevan
Production Supervisor
Natalia Lax

Other credits

Asst. Production Supervisor: Kasey Percich

1st AD: Evan Coniglio

DP: Justin McWilliams

1st AC: Adam Marquez

2nd AC: Jack Deichert

Utility: Kyle Openshaw

Gaffer: Marlon O'Brien

Best Boy Electric: Raul Morales

Electric: Dan Eckert

Key Grip: Kevin Paniagua

Best Boy Grip: Philip Woolridge

Grip: Edwardo Saucedo

Sound Mixer: Will Harrell

Production Designer: Helen Morales

Art Director: Kelsey Miralles

Set Decorator: Marion Mosely

Set Decorator: Kellie Arceneaux

Prop Master/Food Stylist: Eavan Sullivan

Set Dresser: Talyn Latour

Set Dresser: Dondre Tuck

Wardrobe Stylist: Jordy Scheinberg

Asst. Stylist: Rachelle Moser

Tailor: Jaime Stephens

Hair Stylist / Groomer: Mayra Godoy

Craft Services: Sandra Anaya

Location Manager: Harley Bird

Truck PA: Jason Tate-Robbins

Pass Van/Set PA: Jack Amico

Key PA: Nathan Gallie

Set PA: Andres Caldera

Set PA: Jose Chavez

Editor: Zach Tavel

Film: Kodak

Film Lab: FotoKem LA

Colourist: Myles Bevan

Colour house: Studio RM

Colour Assist: Zachary Smaller

Colour Producer: Paloma Bido

Arby's: Loaded Italian

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