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eToro: Elevate with eToro club

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The local campaign everages cutting-edge AI production tools such as Google’s Veo 3, and was brodcasted across TV, digital, radio, and out-of-home platforms throughout the UAE.The advert transports viewers onto the streets of Dubai, where a man joins eToro Club on his phone and suddenly soars along a skyscraper. As he rises, the world of eToro Club unfolds around him: exclusive perks ranging from personal account managers and discounted exchange fees, to global airport lounge access and exclusive events. The journey ends with a gesture of Arab hospitality as he is welcomed to a VIP gathering on the top floor, symbolising eToro’s promise to investors: elevate your investing experience with eToro Club.
Credits Other credits

CMO: Nir Smulewicz

VP Marketing: Yannay Politi

Head of Creative: Shay Chikotay

Senior Art Director: Ella Krap Israel

Art Director: Hila Shutzer Marciano, Yafit Ovadia

Copywriter: Ishai Ravid

Marketing Operation Team Leader: Hila Shechter

Marketing Project Manager: Shir Carmona Fiibish

Head of Marketing Strategy: Eli Shwartz

Marketing Manager (UAE): Adva Aizinger

Managing Director, MENA: George Naddaf

Arabic Social Media Manager: Mike Khoury



Production company: Secret Level

Chief Creative Officer: Jason Zada

Head of Studio, Brand: Monica Monique

Executive Producer: Ross Grogan

Producer: Filipa Kinomoto

Creative Director: Jarrett Jamison

AI Artist: Joe Rubalcaba

AI Artist / Music Producer: Simone Bocchino

Editor: Milagros Loyola

Localisation Narration: Astral

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