TV ad: Stanley Steemer: The Steemer Cleans Air Ducts

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Over the years, people have adapted new approaches to cleaning their home that embrace more of a surface-level clean. The resounding sentiment: 'it’s clean enough'. But 'clean enough' is dust mites and rodent faeces in your air ducts, it’s carpet that’s dirtier than a toilet seat, it’s millions of germs harboured in your grout even after scrubbing. Stanley Steemer is saying 'clean enough, is not enough' in a new national campaign aimed at relaunching and modernising the brand. A pioneer in professional deep home cleaning, Stanley Steemer is reclaiming its leadership stance and taking its swagger back in the new campaign, reminding us why we have their 800-number on mental speed dial. And at the heart of the effort we’re introduced to a new brand character, 'The Steemer'. A no-nonsense, suave and savvy deep cleaning pro with signature 'steem' power and zero tolerance for half-measures - embodying Stanley Steemer’s brand promise to deliver a deep clean you can see, feel, and trust.