Stanley Steemer: Heroes

The latest campaign from Young & Laramore for Stanley Steemer debuted nationally on May 9. Building off the success of its 2010 campaign, the ads bring back the company’s technicians to highlight its full spectrum of floor cleaning services – including hardwood, tile and carpet. The new TV ads further reinforce Stanley Steemer’s category leadership and expertise, continuing to use humor to give consumers an opportunity to see a different side of the company.

The new series highlights the antics of two Stanley Steemer technicians as they find themselves in new flooring situations. In one of the ads, the technicians celebrate themselves with a brief montage of their heroism. Another ad spotlights the “mystery spot.” And another features a motivational speech among the technicians. The ads continue to infuse human emotion with improv-style comedy, to engage consumers and show them Stanley Steemer understands their home maintenance needs.