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KFC: Sweet Tokyo
Renowned Japanese director Hiroshi Kikuchi has packed both absurdist comedy and dynamic action into a new, fully integrated KFC campaign developed by Ogilvy, live this week.
Launched to celebrate KFC’s limited-edition Sweet Tokyo product range, the new Sweet Tokyo campaign was shot in the streets of Tokyo’s Shinjuku district, focussing on a love story between two ingredients: Hot & Crispy KFC and Sweet Teriyaki sauce. Campaign executions will be seen across TV, VOD, OLV, OOH, social, activations and audio. Ogilvy Creative Director Shaun Branagan said with Kikuchi best known for comedic work for Suntory, Lazdada and Soft Bank, the new Sweet Tokyo campaign deliberately leans into the current fascination Aussies have with Japanese culture.
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