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Uber: In Good Time
Uber has turned its sights on the suburbs with its new brand campaign created in partnership with Mother New York. 'There Are Drivers In Your Area' is rooted in authentic, everyday suburban experiences to tackle the challenge of making Uber relevant to the American neighbourhoods synonymous with car culture. This campaign aims to show suburban consumers that available and reliable rides are closer than they think, while focusing on real, meaningful moments where Uber can make life easier. From heading to the airport, going out with friends, coordinating various activities, or dealing with an unexpected car breakdown, ‘There Are Drivers In Your Area’ reflects Uber’s commitment to being a dependable part of everyday life. The campaign rollout includes aerial, dynamic, social, audio, and traditional OOH, unique :15s suburb short films (Airport Dad, Clock, Tired Dog), and the anthemic long form film, In Good Time, all directed by Michael Spiccia of MJZ.
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