Apple: The Underdogs - BSOD

Apple’s entrepreneurial ‘Underdogs’ are back, and as usual, they’re thriving under pressure. In the latest instalment of the long-running series, things go spectacularly wrong at a trade show when the dreaded ‘blue screen of death’ crashes the event’s PC-powered booths. Developed by Apple’s in-house team and directed by Bertie Ellwood of Object & Animal, the eight-minute episode – aptly titled BSOD (Blue Screen of Death) – turns last year’s global CrowdStrike bug, which paralysed Windows computers worldwide, into its latest marketing punchline.