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Waitrose: The No.1 and Only Remix
To mark the expansion of its No.1 range, Waitrose is once again striking the cultural chord by bringing together one of Britain’s most beloved pop icons and one of today’s biggest DJs. Created by Wonderhood Makers, Chesney Hawkes’ legendary anthem ‘The One and Only’ (spending five weeks at Number 1 in 1991) has been reimagined for 2025 with a brand-new remix by hitmaker Sigala – whose tracks have racked up nearly five billion streams globally – making it a track that’s as timeless as it is TikTok-ready. Because when it comes to being No.1, there can only be Waitrose. The campaign follows the success of last year’s nostalgic campaign where S Club and Jax Jones released a re-imagined remix of ‘You’re My Number One’, to relaunch the own-brand premium range. The hero film, created and produced by Wonderhood Makers and directed by Gabriella Kingsley, is a premium, stylised music video inspired by the bold, spot-lit art direction of the brand’s ATL creative. Opening with Chesney spotlit in a hyper-real Waitrose aisle, he performs with cameo appearances from TikTok’s favourite Waitrose Partners from Southampton, Saffron Walden and Maidenhead. The action then shifts to a No.1 banquet, where multiple Chesneys sample the range’s finest products, all set to Sigala’s remix. The concept blends music, brand, and talent to create a playful and distinctive celebration of the Waitrose No.1 range.
Founder: Jo Lumb Related |
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