Ronald McDonald House: Family Stays

​Ronald McDonald House and DDB Chicago have launched a new global campaign to reintroduce the non-profit's mission of supporting families with seriously ill or injured children. Now live across multiple markets, ‘Family Stays’ draws on real family letters and experiences, brought to life through film and photography. Directed by Sara Dunlop and captured in stills by documentary photographer Isadora Kosofsky, the work is grounded in real stories – recreating family experiences with emotional honesty while maintaining the privacy and dignity of those involved. Through carefully crafted recreations, it conveys the power of families staying together during medical treatment.