United Nations: 2030 SDG Mad World

“Mad World” is a confronting and deeply human short film created for the United Nations for the International Day of Climate Action on Friday 24 October.

Made entirely with AI, the 90-second film visualises real climate data to show what the world’s most iconic cities could look like if we fail to meet the United Nations 2030 Sustainable Development Goals.

Set to Gary Jules’ hauntingly beautiful track Mad World which was gifted to the project, the film transforms scientific projections into emotional storytelling - a powerful reminder of both the urgency of the climate crisis and the hope that meaningful action can still change the outcome.