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Shopnodhora: Plot Farming

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Bangladesh is one of the fastest-urbanizing nations, yet per capita land availability is among the lowest. Vast fertile lands lie idle as real estate investments, while over six million landless farmers struggle for survival. Shopnodhora launched Plot Farming to address this imbalance—transforming unused urban plots into productive farmland. By securing landowner permissions, reviving the centuries-old Borga Chashi (sharecropping) model, and supervising farming, Shopnodhora paired idle land with landless farmers. Landowners shared in the harvest, while farmers gained stable livelihoods. Over 6,000 plots were cultivated, generating 336,000 kg of produce and sustainable incomes for 3,155 farmers. The initiative redefined real estate as not just building cities, but nourishing communities—proving that urbanization and agriculture can coexist as part of a long-term, scalable platform for change.
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Client: DBL Ceramics Limited

Chief Business Officer: Mohammad Bayazed Bashar

Head Of Marketing: Didarul Alam Khan

Marketing Manager: Fairooz Zannat Fannana

Assistant Manager: Rubaiyat Shafat

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