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Boots: Gift Happily Ever After
Today, Boots unwraps its 2025 festive campaign, ‘Gift Happily Ever After’ inviting customers to experience the magic of meaningful gifting. This year’s campaign reimagines the classic fairytale for today’s consumer, following feline protagonist Puss who, faced with the challenge of finding last-minute gifts ahead of the Snow Queen’s Ball, turns to his trusty mirror for advice. A flash of (obvious) inspiration – Boots – sets him on a journey from snowy fairytale land to a bustling UK high street, on a quest to find the ultimate Christmas beauty gifts for his beloved friends; Rapunz, Snowy, Cinders and Prince Charming. The film, directed by DOM&NIC through Outsider, sees Puss take on quite the adventure, battling through the snow in fairytale land passing some familiar magical faces, until a fierce gust of wind whips his beloved hat off and sees him dive headfirst into the snow to retrieve it. Puss falls through the clouds landing abruptly on a high street far far away from his fairytale village, with a Boots store shining brightly in front of him.
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